Carrie’s Cakes Branding & Web Design

Challenge

Carrie’s Cakes, a boutique home bakery, wanted to move beyond word-of-mouth referrals.

She needed a brand identity and website that would attract higher-budget clients, simplify ordering, and stand out against local competitors.

Results

Positioned as a premium, boutique baker in the local market.

Streamlined the ordering process with clear pricing and a guided inquiry flow.

Attracted higher-value wedding and event clients, helping the business grow without burnout.

Brand Design

I developed a refined yet approachable brand identity that captures Carrie’s balance of elegance and warmth. The logo design centers on a modern icing swirl paired with complementary typography — Above the Beyond Script for “Carrie’s” and Copperplate Gothic 29 BC for “Cakes.”

A neutral yet inviting color palette — light blush, beige, warm orangey-blush, and deep chocolate — reflects her baked goods while appealing to both wedding and event audiences. The tone of voice was crafted to feel VIP but not pretentious, emphasizing exclusivity, artistry, and memorable flavors. This strong foundation positioned Carrie’s Cakes as more than just a local baker — but as a boutique experience.

Modern Website

The new website was designed to move Carrie beyond word-of-mouth referrals and into a digital-first business model. Key features include:

  • Seasonal Flavor Showcase – Highlighting unique offerings like spiced apple caramel and peppermint ganache to build excitement year-round.

  • Dedicated Wedding Section – A gallery, process page, and transparent pricing to appeal to engaged couples seeking a premium experience.

  • Process Transparency – A step-by-step “VIP Experience” page guiding clients from inquiry to delivery, making the ordering process simple and stress-free.

  • Testimonials & Press – Social proof from happy customers and media features to build trust and credibility.

Together, these elements tell a story of boutique artistry and set Carrie’s apart from other local bakers.

Mobile Responsive

Because many clients discover local businesses on mobile while planning events, responsiveness was critical. The site adapts seamlessly across devices, ensuring prospective clients can browse flavors, explore wedding offerings, and submit inquiries with ease — whether they’re on a phone, tablet, or desktop.

This mobile-first approach ensures Carrie reaches busy brides-to-be, parents planning birthdays, and event coordinators exactly where they are — improving accessibility and conversions.

Results

Attracts Higher-Budget Clients: Exclusive branding and professional presentation position Carrie’s Cakes as a boutique choice for weddings and milestone events.

Streamlines Ordering: Transparent pricing and a guided process page reduce back-and-forth and increase client confidence.

Stands Out Locally: Unique seasonal flavors, refined design, and a polished online presence elevate Carrie’s Cakes above competitors in the local area.

This project demonstrates how brand strategy + modern web design + mobile responsiveness work together to deliver measurable results for small, service-based businesses.