When you’re designing (or redesigning) your website, it’s tempting to want something totally unique — something that looks nothing like anyone else’s site. After all, you want to stand out, right? Here’s the twist: in web design, familiarity often beats flashy.

You’ve spent weeks (or months) designing your website… tweaking your colors, uploading your photos, and perfecting your copy. But before you hit that big “Publish” button, there’s one more crucial step you can’t skip: making sure everything is polished, functional, and optimized for visitors and Google. Here’s your go-to website launch checklist to make sure your site is truly ready for the world.

If your menu feels chaotic, overloaded or confusing, your visitors might leave before they ever find what they need — and Google may take notice. Let’s dive into why “shorter” often means “better” for your website menu, and how you can optimise yours.