Squarespace SEO Myths: What Actually Matters in 2025
Let’s be honest… SEO feels confusing.
If you’ve ever felt lost trying to figure out how to get your website to show up on Google, you’re not alone. Words like “keywords,” “meta tags,” and “search rankings” can make your head spin, especially if you want your website to help bring in more customers.
The good news? Squarespace already gives you a strong start. The even better news? You don’t need to be a tech wizard to improve your SEO. You just need to understand what actually matters… and what doesn’t.
Let’s bust some common Squarespace SEO myths so you can focus on what really works in 2025.
Myth #1: “Squarespace isn’t good for SEO.” or “Squarespace is not ‘SEO-friendly’ like WordPress.”
The truth: Squarespace is perfectly capable of ranking on Google when it’s set up and used the right way.
Squarespace already gives you the basics automatically — things like a mobile-friendly design, a secure (https://) site, and a sitemap for Google. You don’t have to code anything or install special plug-ins.
What does matter is what you add: clear page titles, easy-to-read content, and a structure that makes sense to both your visitors and Google.
Quick tip: Make sure every page has a clear title and description. Example: instead of “Home,” call it “Custom Cakes in Martinsburg | Carrie’s Cakes.”
Myth #2: “I just need to add a bunch of keywords everywhere.”
The truth: Google has gotten much smarter. You don’t need to cram words like “cupcakes Martinsburg WV cupcakes custom cupcakes” into your page anymore. In fact, that can hurt you.
Google is more interested in how helpful your content is for real people. It wants to know: Does this page answer someone’s question? Is it easy to read? Does it look trustworthy?
Quick tip: Pick one main topic per page, write naturally, and use headings (like mini titles) to break things up. Add photos and short paragraphs so people actually want to stay and read.
Myth #3: “Squarespace handles everything automatically — I don’t need to do anything.”
The truth: Squarespace handles the techy parts, but you still have to do your part.
Think of it like owning a car — Squarespace built the engine, but you still have to drive it, fill it with gas, and steer.
If you never check your website speed, fix broken links, or tell Google your site exists, you’ll miss opportunities for people to find you.
Quick tip:
Submit your website to Google Search Console (it’s free and easy, especially with Squarespace — I help every client do this during our website launch).
Make sure your site loads quickly, especially on phones. (Keep most photos under 500KB to help with this!)
Update your content every few months (or more) to keep it fresh.
Myth #4: “If I have more pages, I’ll rank higher.”
The truth: It’s not about how many pages you have, it’s about what’s on them.
One clear, helpful page that answers someone’s question will always beat five half-empty pages. Quality beats quantity every time.
Quick tip: Start with these core pages: Home, About, Services (or Products), and Contact. Then, add blog posts that answer real questions your customers might search for — like “How far in advance should I order a custom cake?” or “What to wear for your family photoshoot.”
Myth #5: “Links from other websites don’t matter anymore.”
Reality: They still help a lot! When other trustworthy websites link to yours (like a local news article, chamber of commerce listing, or partner business), it tells Google your site is credible.
Quick tip: List your business on Google Business Profile, Facebook, Yelp, and any local directories. If you’re featured in a blog, ask if they’ll link to your site. Those small steps add up!
So… What Does Matter for SEO in 2025?
Here’s what actually moves the needle for your Squarespace site this year:
Clear content written for real people
Use everyday language, not tech terms.
Answer the questions your customers actually ask.
Keep it simple and organized with headings and bullet points.
Do not “keyword-stuff”; it should read well and make sense.
Descriptive page titles and links
“/wedding-cakes” is better than “/page-3.”
Include your town name if you serve a local area.
Fast, mobile-friendly pages
Squarespace templates already help with this—just avoid huge uncompressed images that slow things down. (Under 500KB is ideal.)
A healthy site structure
Make it easy for visitors to find what they need in 1-2 clicks.
Link between pages naturally—like your blog posts linking to your services.
Consistency and updates
Post something new every month or two. If blogging is part of your marketing strategy, more frequent is better (even 1-2 posts a week).
Refresh older content if details change.
Keep your contact info and business hours current everywhere (Google Business Profile, footer, etc.).
Starter Squarespace SEO Checklist
Custom domain (yourbusiness.com) - Looks professional & builds trust (free for first year)
Secure site (HTTPS) - Google favors secure sites (automatic with Squarespace)
Set up your overall Site Title - Tailor how search results display with your page and site title
Clear page titles & URLs - Helps search engines understand your content
Mobile-friendly design - Most visitors come from phones
Resize and compress images - Keep under 500KB by converting to JPEG and compressing images
Add alt text to images - For accessibility + helps Google know what’s pictured
Connect to Google Search Console - Let Google index your site faster
Link your blog posts to service pages - Boosts authority for key topics
Check site speed quarterly - Keeps visitors from clicking away
Final Thoughts
Squarespace gives you a strong starting point for SEO, but you still need to use it intentionally. You don’t have to learn code or become a marketing pro. By focusing on clear, helpful content, keeping your site organized, and showing Google you’re a trustworthy local business, you’ll be miles ahead of most competitors.
Remember: SEO isn’t a one-time task—it’s about staying visible, helpful, and up to date. Do a little each month, and you’ll see steady growth over time.
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